Keywords: What are they and what do I do with them?
You’ll hear the term “keywords” used a lot on this site. If you don’t understand the meaning then you could spend a lot of time feeling like you’ve missed something important.
Because your keywords are the basis of everything you’ll do online.
This part is worth repeating: Your keywords are the basis of everything you’ll do online. Once you know what keywords bring you the most (and best) site visitors, you’ll create ads around those keywords, send out emails on topics related to those keywords, write blog posts and articles that discuss those keywords, and create videos, special reports, and books centered around those keywords.
So what are “keywords”? Quite simply, they are the words that describe your web site so customers can find you. To put it another way, key words are the words that your potential customers would use to describe what they need from you.
An example:
In the real estate investing world, one of the ways you might find people who want to sell their property is to find people in foreclosure. I’ll use this example a lot because it’s something I have experience in, but this applies to any business.Some possible key words for an investing business would be:
- stop foreclosure
- stop home foreclosure
- stop foreclosure now
- avoid foreclosure
- foreclosure prevention
- help stop foreclosure
These are phrases that someone in foreclosure might type into a search engine to find help.
Notice that many of these key word phrases are very similar (”stop foreclosure” vs. “stop home foreclosure”), but if you were to type in each of those phrases in a search engine a whole different set of sites will pop up for each one. On the internet each different group of key words is it’s own little world.
Some of these keyword phrases will work better than others when it comes to bringing the most (and best) traffic to your site, even though they seem very similar. There are ways to track which keywords work the best, and once you’ve been able to identify them you will:
- Choose a web site address with your key words in them
- Create ad campaigns using your key words
- Write emails, blog posts, and articles based on key words
- Optimize your web site for certain key words
There are many more things we could talk about concerning keywords, but the purpose of this tutorial is to simply to help you define what keywords are and how they can be used (because it seems that many people are unclear on just what “keywords” are).
If you understand that “key words” are very simply the words and phrases that describe what you offer and what potential customers will use to find you online, then you’re ready to get into the details.
Additional Help
Finding the right keywords for your business is more complicated than simply knowing what words people are searching for. I’ve created a number of advanced tutorials you can get access to on this topic, and I also hold a conference call you can join in on where I can spend some time with you and find the best keywords for your business.
These two things will save you hours of wasted time as you’re exploring the best keywords for your business.