How to Learn What Keywords Your Competitors are Using
You could sit down and brainstorm key words about your business, but why start from scratch? Why not start by seeing what key words your competition is using? If a number of your competitors are using certain key words, it’s likely because they’re getting results with them. Here are a few ways to find out what they’re doing.
If you’re not sure what keywords are, it may be helpful to first visit the tutorial Key Words: What Are They and What Do You Do with Them?
Notes:
Here’s a link to the Google Keyword Tool.
There are a lot of ways to use the keyword information you collect through these methods, and a lot of tips we could talk more about.
For example, here’s a tip I can explain for you in case you noticed–did you see how StopForeclosure.com added the key word “foreclosure” twice in their key word list, but had it spelled wrong one of those times? That’s in case someone types “stop forclosure” (without the “e”, a common misspelling) in to a search engine. Using common misspellings as key words is one way to find traffic is something we’ll talk more about in another tutorial.
After releasing this tutorial I can’t promise there won’t be competition on the “filing for bankruptcy” page for investors, but as of this writing there isn’t. There are many, many areas on Google where there is no competition when it comes to related key words (the way “bankruptcy” is related to “foreclosure”).