Competitive Analysis Basics: How to Spy on Your Competitors (Legally)

And you thought espionage was only for fortune 500 companies and American action films. Break out your tinted glasses and pull up your trench coat collar–we’re going hunting for the information your competitors would rather you not know about…

Notes:

The web site with the ad that mentioned “Salt Lake City” would have been much more effective if their ad had gone strait to the landing page that said “We buy houses in Salt Lake City” on the page (which is what I’m sure they meant to do) and if they DIDN’T have a long list at the bottom of each page of all the cities they operate in (because visitors will probably be less willing to contact these investors when they find that list and realize they’re not dealing with local people).

Landing pages are a great way to personalize and segment your visitors (if you do it right) and, as I mention in the video, there is another video on creating effective landing pages that will be available on this site soon.

Other popular Competitive Analysis tutorials:

How to Raid Your Competitor’s Web Site for Secret Information
How to Get to Prospect Before Your Competitors Do
What Key Words are your Competitors Using?