A New Kind of Capture Page
Creating a web site to attract opportunity seekers (for example) is great. People are online all the time looking for ways to supplement their income and start a business and you can bring tons of them to your web site and turn them into leads for your business.
But if you look around at what is online right now, what do all the money-making opportunity capture pages actually do?
They promise things.
That’s all they do.
Promises, promises
They promise to show you how to make money. They promise that they’ll teach you how to live the easy life. They talk about nice cars and vacation homes and they promise to show you how to get them.
The problem is they don’t actually teach people anything. Not on the capture page, at least, and usually not on the sales page either.
I’d give you some examples, but I’m not here to rip on anyone in particular. These sites are all over the place–they have pictures of Ferraris and smiling people lounging around on the beach, and they say “Give us your phone number and email address, and we’ll show you how to make lots of money!!”
Sometimes they make their visitors read a mile-and-a-half long sales letter that also only contains promises and hype and then, by the time you get to the bottom of the page, you find they’re trying to sell something to you and you still haven’t learned anything.
What if…
What if, instead of promising to teach people something, they actually taught people something? Teach them something useful, something they didn’t know before, without demanding their contact information or their credit card first?
When you were first exploring network marketing, what kind of things did you not know that really caught your interest? What did you learn about being a business owner? About tax deductions? About residual income? About the strategies of the wealthy?
Blow their minds (it’s not hard)
There are so many subjects that are common knowledge to you that would blow your visitor’s mind. You would be teaching them something valuable, even though it’s very simple to you now, and your site visitors will look at your site as a valuable resource (instead of a sales page).
Take the RealEstateInvestingForBeginners.com site, for instance. If you look at that, you’ll notice that the whole focus of the web site is to get people to sign up for more information but, before they do, I teach them a couple of simple things. I talk a little bit about mindset. I talk a little about different real estate strategies. All of this stuff is kindergarten-level information, but to beginners it’s great!
Traditional “squeeze page” vs. informative web site
I use to have a page that promised my site visitors information only if they left their name and email, but once I switched to the page you’re seeing now the opt-in rate went from 10% to 20%. That’s double the leads, just for teaching my visitors something first instead of holding the information hostage and only trading it for my visitor’s contact info.
Suddenly twice as many people wanted to talk with me because I had taught them something before expecting anything from them. I became a reputable source of information, not a guy dangling a carrot in front of them.
Not only that, but I don’t get fake emails or phone numbers either. None. About 1 out of 8 don’t leave their phone number (it’s optional) but those that do leave their number actually give me their real phone number.
And they want me to call them! (once again, see how I set up the web site to create this situation).
That’s what happens when people see you and your web site as a resource instead of a “squeeze page”.
This is also the first step towards establishing a professional mentor/student relationship with your prospects. If you can do that, you’ll receive a lot more of your prospect’s cooperation and melt away much of the suspicion that most people have when talking with strangers they met online.
That can all be done with the right web site setup.